Consumers value the independent reviews provided by Stiftung Warentest. In the industry, however, sentiment depends entirely on how their products performed. With its tests, Stiftung Warentest therefore bears a great deal of responsibility and must adhere to high quality standards in its work. The Stiftung Warentest Clearinghouse within the BDI facilitates communication between the industries affected by the tests and Stiftung Warentest.

Consumers are the focus of business activity. They decide on the existence and further development of products and services. Consumer policy is a cross-cutting issue. Companies and consumers alike share the same interest in safe products of good quality and at affordable prices. Consumer satisfaction is a vital interest for companies. Manufacturers and providers therefore invest continually in research and development to improve environmental, safety and social standards.

For over 45 years, the Blue Angel has been the German federal government’s environmental label, identifying environmentally friendly products and services—such as laundry detergents and recycled paper. It provides guidance to individual consumers, bulk buyers, and public institutions for making environmentally conscious purchasing decisions. Demand for these products drives ecological innovation and reduces environmental impact. The Blue Angel stands for independent, transparent, and ambitious labeling.